Clear definitions…
I looked at a website today that is trying to explain technical terms to enhance their sales – a good concept of course, but if the definitions aren’t clear I think they’d be better off without them....
View ArticleShort and sweet
Do you remember writing essays at school where you had to make up content to fill the required word count? Do you prefer to read a long book over a short one? In business and website writing, the...
View ArticleMeaningful posts that people love to read
I’m going out on a limb here but I assume you write blog posts and articles because you want people to read them for some reason (promote your business, share your point of view, etc). If I’m wrong,...
View ArticleNavigating your website
Part of establishing and managing a site is making sure that the information is easy to find – the design and content are important but with a poor site layout, they are not going to work as well as...
View ArticleGood blogging made simple
Blogging can be fun, it takes time, it can have great rewards for a business. For some, like me, thinking of topics and writing blog posts is fairly easy; for others, writing blog posts can be hard and...
View ArticleSimple words, simple fonts
I often suggest using fewer words to make reading your message simple and easy. Roger Dooley, author of Brainfluence, has added a new form of simplicity to effective communications – simplicity in...
View ArticleAvoiding fluff keeps the message clear
Whatever message you are trying to convey, the clearer you can make it the easier it will be to understand and remember. Generally, a shorter, simpler sentence will explain a message better than a...
View ArticleAre simple messages simplistic?
Simple and simplistic are not the same… While being closely related with the same root word, today’s pair of words are quite different – and understanding them can be quite enlightening. simple...
View ArticleKeep it simple…
Simple but clear – this image tells a story without trying to impress or be more than it is. This makes for good communication. The purpose of the written word is to communicate. Sometimes that does...
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