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Clear definitions…

I looked at a website today that is trying to explain technical terms to enhance their sales – a good concept of course, but if the definitions aren’t clear I think they’d be better off without them....

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Short and sweet

Do you remember writing essays at school where you had to make up content to fill the required word count? Do you prefer to read a long book over a short one? In business and website writing, the...

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Meaningful posts that people love to read

I’m going out on a limb here but I assume you write blog posts and articles because you want people to read them for some reason (promote your business, share your point of view, etc). If I’m wrong,...

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Navigating your website

Part of establishing and managing a site is making sure that the information is easy to find – the design and content are important but with a poor site layout, they are not going to work as well as...

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Good blogging made simple

Blogging can be fun, it takes time, it can have great rewards for a business. For some, like me, thinking of topics and writing blog posts is fairly easy; for others, writing blog posts can be hard and...

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Simple words, simple fonts

I often suggest using fewer words to make reading your message simple and easy. Roger Dooley, author of Brainfluence, has added a new form of simplicity to effective communications – simplicity in...

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Avoiding fluff keeps the message clear

Whatever message you are trying to convey, the clearer you can make it the easier it will be to understand and remember. Generally, a shorter, simpler sentence will explain a message better than a...

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Are simple messages simplistic?

Simple and simplistic are not the same… While being closely related with the same root word, today’s pair of words are quite different – and understanding them can be quite enlightening.  simple...

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Keep it simple…

Simple but clear – this image tells a story without trying to impress or be more than it is. This makes for good communication. The purpose of the written word is to communicate. Sometimes that does...

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